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Is SEO worth it?

Updated: Jun 27

Investing in SEO services is crucial for businesses looking to improve their online visibility and drive organic traffic to their websites. By optimizing their websites for search engines, businesses can increase their chances of ranking higher in search results, making it easier for potential customers to find them. SEO services help in enhancing the user experience, increasing website usability, and building credibility and trust with both users and search engines. While the cost of SEO services may vary, the long-term benefits of improved search rankings, increased website traffic, and higher conversion rates make it a worthwhile investment for businesses aiming to grow their online presence and reach their target audience effectively.

Illustration of ice burg with the word "IS SEO WORTH IT?", "NO SEO = 8%", and "SEO = 92%"

Forbes reports that 92% of global traffic comes from Google. Without SEO services, you could be missing out on a massive amount of potential business.


The Value of SEO Services

1. Visibility and Traffic Boost

SEO (Search Engine Optimization) is all about improving your website’s visibility on search engines like Google. When your site ranks higher in search results, more people discover it. Increased visibility leads to organic traffic, which can be a game-changer for small businesses.

2. Long-Term Results

Unlike paid advertising, SEO efforts have lasting effects. Once you’ve optimized your site, it continues to attract visitors over time. Consistent traffic means a steady stream of potential customers.

3. Credibility and Trust

High search rankings signal credibility. Users trust Google’s recommendations, so being on the first page implies that your business is reputable. Trust is crucial for converting visitors into customers.

4. Targeted Audience

SEO allows you to target specific keywords related to your business. When someone searches for those keywords, they’re likely interested in your products or services. It’s like having a direct line to potential customers.

"For businesses, this means focusing on search engine optimization (SEO) and Google Ads is less an option, more a necessity." - Forbes

What’s Included in SEO Services?

The specifics vary, but monthly retainer packages often include:

  • Keyword Research: Identifying relevant search terms.

  • On-Page Optimization: Improving website content, meta tags, and URLs.

  • Technical SEO: Enhancing site speed, mobile-friendliness, and crawlability.

  • Analytics and Reporting: Tracking progress and adjusting strategies.


Investing in SEO services pays off by driving traffic, building credibility, and connecting you with potential customers. While costs vary, consider it an essential long-term investment for your small business.

Learn more about our affordable SEO services

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