Google Business Profiles Introduce Post Scheduling and Multi-Location Publishing

Google Rolls Out New Tools to Make Google Posts Easier to Manage

Google has officially added two powerful features to Google Business Profiles (GBP): post scheduling and multi-location publishing. These upgrades are designed to simplify content management for busy business owners, agencies, and franchise operators who rely on Google Posts to keep customers informed and engaged.

With these enhancements, businesses can now plan ahead, stay consistent, and manage multiple locations more efficiently—all within the Google Business Profile dashboard.

Post Scheduling: Plan and Automate Your Google Posts

One of the biggest improvements is the new built-in “schedule this post” option. When creating a Google Post, users can now select the exact date and time they want it to publish.

This is especially useful for businesses that:

• Run seasonal promotions

• Announce recurring events

• Maintain a regular posting schedule

• Want to prepare content in advance

Lisa Landsman of Google highlighted the power of this feature on LinkedIn, noting that businesses can now “plan your entire week or month in advance” and ensure every update goes live “at the perfect time.”

How This Helps Your Business

• No more rushing to publish last-minute updates

• Consistent posting = stronger local engagement

• Great for agencies managing multiple clients

• Ideal for planning ahead during busy seasons (especially holidays)

Multi-Location Publishing: One Post, Many Profiles

For businesses managing multiple storefronts or service locations, Google has introduced multi-location publishing. With this feature, you can:

• Create one post

• Select multiple locations

• Publish it everywhere simultaneously

This eliminates the need to manually recreate or copy posts for each branch—saving a significant amount of time.

As Landsman explained, businesses can now “easily create a single post and apply it instantly to multiple business locations in one click.”

Who Benefits Most?

• Franchises

• Chain stores

• Multi-office service providers

• Agencies managing multi-location clients

Maintaining consistent messaging across all locations is now easier and faster than ever.

Why These Updates Matter for Local Businesses

Google Posts are a key component of local SEO, helping businesses appear more engaging and relevant on Google Search and Google Maps.

These new features help businesses:

• Stay consistent with marketing

• Promote events, offers, and updates more efficiently

• Save time on repetitive tasks

• Reach customers when they’re actively searching

As Lisa Landsman noted, the upcoming holiday season is a “crucial and hectic time,” but also a huge opportunity for businesses to maximize visibility. With scheduling and multi-location publishing, your Google Posts can work for you—even when you’re busy.

Final Thoughts

The addition of scheduling and multi-location publishing is a welcome upgrade that brings Google Business Profiles closer to the functionality marketers expect from modern content management tools. Whether you're managing a single location or dozens, these features can help streamline your workflow and enhance your local presence.

If you’d like help creating optimized Google Posts, managing multiple GBPs, or improving your local SEO strategy, Rootpages.net can support you.